A day doesn’t go by where I don’t get an email about PPP (Pay Per Play) advertising. Everyone’s blogging about it now and everyone is promoting it in one way or another.
PPP is not a new concept, yet the promotion is overwhelmingly new. Here’s the concept (from sellingppp.com):
“PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.
Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.”
Yuck! I am not looking forward to the surge of “noisy” ads obstructing the peacefulness of reading my favorite blogs or online guides! Listen, I’m all about making money, but imo, this is a little too much! I cannot imagine having a 30 second spot playing on my page. Talk about losing visitors. Am I wrong here?
Comments
A rather controversial topic. One way to look at it is what works?
There are discussions of Adwords becoming less effective so publishers are trying out different alternatives with varying results.
I agree that if what the media accomplishes is to annoy visitors then they are not good options.